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Ten Winning Habits of Profitable Website Owners, Pt
1.
 Develop
the Habits of Profitable Website Owners and Prosper!
Anyone that invests time or money
in their website wants a good return on investment
(ROI). All want to gain more leads, convert more visitors
into paying customers or just plain get their important
message out to more people. There are winning habits
profitable website owners make that increase their
effectiveness, profits and literally attract visitors
to their sites. Incorporate these ten winning habits
and make your site a more effective marketing tool,
increase profits or keep visitors coming back for
more of your helpful message:
Winning Habit
#6 They Optimize Graphics and Reduce Page Load Time
It’s important to include graphics
and photos to illustrate your message effectively.
Yet keep in mind, that too slow page load is one of
the top reasons people avoid certain sites. Researchers
say the maximum time visitors will wait for a page
to load is around 10 seconds. For non-techies like
the author optimize your graphics, with a gif/jpeg
cruncher: http://www.spinwave.com/crunchers.html
Winning Habit
#7 They Build Trust and Creditability
Like it or not, many are still
cautious of buying on the web. A Boston Consulting
Group Consumer Survey found that 70% of respondents
worry about making purchases online. After you have
used all the techniques for capturing your visitors
interest, be sure to include enough supporting information
on your website. If you sell graphic design services,
the supporting information would be a portfolio or
samples of your work. Case studies solving your client
problems, how you solved them and how they benefited
as a result would be great supporting information
for consulting services. A testimonial page would
help build creditability as well. You’ve done what
it takes to attract visitors, capture their interest
when they arrived, now reward them with a professional
trust-worthy website.
Winning Habit #8 They Test Function and Usability
of Their Site
About 4-5% of all links on the
internet are broken. Broken links are a frequent cause
of visitors leaving early. It creates a bad impression
and may cause search engines and directories to not
list your site. Test and double test everything and
then test again. Poorly written or misspelled text,
broken links and inaccuracy on business sites speak
unprofessional. Be professional and prosper. Free
link validator: http://www.elsop.com/linkscan/quickcheck.html
Winning Habit
#9 They Call to Action
Many website’s lose countless
opportunities to make a sale or capture a lead because
they fail to ask something of their visitors. Call
your visitors to a specific action. At the end of
every page use the power of the direct command whether
it’s simply directing them to contact you for further
information or a directive to browse further into
your site. For example, instead of “If you would like
this beautiful travel brochure, we will be happy to
send it” use “Sit down right now and fill out this
form to start planning your vacation.” Or instead
of “Call us to purchase your widget” use “Dial this
number 877-846-9908 to purchase your widget today.”
Winning Habit
#10 They Make it Easy
Customers not only want to know
what you offer, what’s in it for them, and who you
are, they want to be able to contact you. Especially,
if you are selling a product or service they may have
questions about the product you are selling. They
want to know they can contact you if a problem arises
with their order.
Web Wit Tip:
Capture more sales by including your phone number
and contact information on every page.
If you are serious
about making your website a more effective marketing
tool or increasing its profits, begin by creating
the suggested habits of website owners that profit.
Even one or all of the successful habits will help
make your website one that your visitors will proudly
refer, buy from and come back to over and over again.
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