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Ten Winning Habits of Profitable Website Owners, Pt
1.
 Develop
the Habits of Profitable Website Owners and Prosper!
Anyone that invests time or money
in their website wants a good return on investment
(ROI). All want to gain more leads, convert more visitors
into paying customers or just plain get their important
message out to more people. There are winning habits
profitable website owners make that increase their
effectiveness, profits and literally attract visitors
to their sites. Incorporate these ten winning habits
and make your site a more effective marketing tool,
increase profits or keep visitors coming back for
more of your helpful message:
Winning Habit #1 They
Develop a Purposed Site
The secret behind writing any
effective marketing piece including websites is planning
your message out carefully before publishing. Pre-plan
your website. Give it a distinct purpose. Is it to
make money, gain credibility or share a compelling
message? Decide what you want your visitors to do.
Whether it’s to request more information or
purchase a service or product, use your website to
convince them to take the next step.
Winning Habit #2 They
Use Descriptive Terms in Web PageTitle
Every web page has a windows-style
title bar. The words that appear in that title bar
are determined by what you include in the title tags
in the top html code for the page. Most people put
the name of their company in this slot. But you or
your web designer may want to choose a descriptive
term, unless the name of your company includes a description.
Make that descriptive term a phrase or word that someone
looking for your services would search for to find
what you sell.
Web Wit Tip:
Search Engines place heavy emphasis on the words in
the title bar. Similar to the text on your page, the
closer the text in the title bar matches the term
a Web Surfer is looking for, the higher your site
will rank when the results of the search are displayed.
Winning Habit #3 They
Keep it Simple and Focused
Simplicity will focus your message
into a powerful arrow that will hit the mark. Avoid
using distracting elements that may dilute or detract
from your message. Limit or eliminate flash technology
that breaks focus. Write a 1-2 sentence thesis for
your website. What central message will it communicate?
Do your pages support or illustrate that message.
Winning Habit #4 They
Make Their Home Page and Product Page Benefit Oriented
Focus your home page and product
page on your customer’s needs not yours. Identify
the benefits of your product/services. Explain what’s
in it for your visitors. Avoid lengthy bios and discussions
of your company’s accomplishments. Get their
attention with benefit driven headlines and text.
The headline should clearly state what you offer and
suggest a benefit. For example, “Fast accurate
billing for Dallas County Doctors and Medical Offices”
or “Computer Systems that grow with your business.”
Web Wit Tip:
With that said, don’t leave out the company
information. After you have captured your customers’
interest with benefit driven headlines your customers
may want to know more about your company before doing
business with you. So if you have purposed your site
to sell your product or services, make the company
information a link on your home page.
Winning Habit #5 They Organize their Site
Effectively
Make your site easy to navigate.
Place your links or buttons in a prominent place and
keep them in the same place on every page. Your design
should guide visitors through the information you
want them to read. Make your colors, layout, links,
and buttons consistent. Title every page so visitors
will always know where they are. Place your buy buttons
or contact information in same place from page to
page. Provide a links back to the homepage.
If you are serious about making your website a more
effective marketing tool or increasing its profits,
begin by creating the suggested habits of website
owners that profit. Even one or all of the successful
habits will help make your website one that your visitors
will proudly refer, buy from and come back to over
and over again.
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