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Tips to Magnetize Your Business Web Site, Pt 1.
 Develop
the Habits of Profitable Website Owners and Prosper!
Would you like to create
a magnetic home page, one that magnetizes your visitors?
Webster’s Dictionary defines magnetic as ‘powerfully
attractive.’
What will make your
home page interesting? Good design plays an important
part in your site’s overall effectiveness. But it’s
not the flash that will interest your audience. It’s
not the jingles that will connect with your visitor.
It’s the benefits – the ‘what’s in it for me’ list
that create interest and even desire. Create a home
page filled with benefits and it will pull your visitors
in. What you say your product/service can do is much
more attractive than a beautiful web page with weak
copy.
Promote with benefits instead
of your bio, your credentials and even the features
of your product/service. Put them in their proper
place on your site. But your audience will most want
to know the value of your product to them.
You must answer questions like,
“Will it solve my particular problem?” “What will
I gain?” “What will I lose if I don’t use your service?”
Some universal benefits answer the how tos: getting
more passion, more energy, less fatigue, more money,
good relationships, more time, less trouble, less
stress, less drama and trauma. Here’s a quick tutorial
on magnetizing your home page:
1. Develop a
list of 10-20 benefits of each product and service.
For example, a client of mine realized her audience
didn’t just want to know how to get articles written,
they wanted to know why should they write them?
So on the home page
selling her article writing ebook, she started with
a list of good reasons to write short articles to
promote: For the serious marketer this ebook explains
step by step how to promote your business, build a
gigantic Opt-In List, increase your traffic, get qualified
links, increase your page rank, grow your affiliate
base, become a recognized expert, and collar more
sales.
Read
Full Article
|
How
to Find Your Business Niche and Profit
Your
Tree Service, a local Dallas tree service wanted to
be on the web to expand its customer base to more
targeted local customers looking for a tree service
in the area to take care of their trees. YTS chose
BizLink Designs a division of Arrow Production to
partner with in developing an online presence sure
to connect with new local customers. Visit the website
