| Change
Your Web Site for Explosive Sales, Pt 2.
 If
it's not working change it. Change is good for business
marketing!
Are you making this
mistake with your web site? Too many web site
owners look at their site as an online brochure.
They use it as little more than a place to store their
office hours, product or service list. A different
way has emerged. Now your web site can be used as
an effective marketing tool. Used in the right way,
it can spear-head many successful marketing campaigns
for you in the near future.
Did you know that many
of your prospects (even locally) will type your business
name or business web site name in Google to see what
you offer? Often they are looking to see what
you offer compared to your competitor. Recently, Calif.
based USC Annenberg School said from 2005 research,
78.6 Americans go online. An almost equally large
percentage 72.3 say that the search engines provide
whatever information they are looking for.
Find out what it takes to put the
right sales language, content on your site and bring
more targeted visitors (visitors looking for what
you have to offer.) Know the robots of the various
search engines examine web sites daily looking for
good key word food, free information, and content.
To begin to effectively use your web
site to attract leads and customers; use it to let
prospective clients know who you are. Offer valuable
content related to your expertise. Educate, inform
them, improve their lives, their bottom line to attract
them back over and over like bees to honey. Soon you
will become Top-Pick over your competition.
Here's the checklist to revise your
web site for explosive sales:
_____5. Revise brochure style
home page.
I know your bio, your achievements,
your service list are all important to you. Relax,
don't get rid of them; but do put them on your About
Us or even Contact page. Put on your home page what
your visitor came to your site looking for benefits
-- answers, solutions. Let them see benefits in the
form of valuable content that answers their concerns.
Put benefits in your headlines, bullets and even links
to draw your prospects into your site.
_____6. Post testimonials
from clients and customers.
Most everyone wants
to know who else has had a good experience with your
product or service. Testimonials act as a referral
and even an endorsement. The compliments from another
customer help melt away your prospect's fears and
doubts about trusting you.
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Full Article
|
S4R
Ministries' Founder Jerome C. Brown, Sr. charged Good
Designs a division of Arrow Productions to build a
website that would help him and his staff appeal to
the Techno generation of today. Using video samples
and sound elements, the web site is bringing additional
awareness to his get (sober4real.com) message and
DVD teachings in an online store. (
