 How
to Attract More People to Your Business Web Site and
Prosper!
Online readers love useful information! The
good news is you have useful information people are
searching for. Sometimes, its information they already
know; they just want it an easy concise manner to
follow step by step. This is where your how-to, problem/solution
articles enter.
Focus on solving one problem or explaining one how-to
in each article. Implement the following tips and
you will be admitted to the winner’s circle
of frequently published article writers:
1. List five topics you are passionate
about in your niche area. Topics that you believe
you can be excited about for the next year or so.
Readers enjoy reading material where the enthusiasm
is evident. Your passion and enthusiasm will be contagious.
Your readers will make sure it spreads when they tell
all their friends about your insightful information.
2. Choose a format for your article.
Select from the easy formats of
Question/answer, problem/solution, tips sheet, myth/truth
or how-tos explained in ways, secrets. If you don’t
know the best way to format your articles for easy
writing, keep reading. The next section walks you
through 8 formats that will get you started.
3. Select a working title. Researchers
say you have 4 seconds to hook your potential reader.
An excellent title is short. The top titles are benefit
driven. Don't forget to heat them up with emotion.
Use terms your audience can relate to. Use action
words and verbs. Quantify change with ways and time
limits. Use one or two word ideas to tell a story.
Pledge change. Spark interest.
4. Widen your audience. When targeting
your audience focus on solutions to widen your reach.
For example you exclude a lot of people (that think
they are not interested in a home business or can’t
relate to doing business at home) if you write an
article about home business solutions and title it
“How to Start a Home Business Part-time.”
But if you create an article about home business
solutions and title it “How to Create Multiple
Streams of Income” You would widen your audience
for a whole lot more people are interested in gaining
multiple streams of income.
5. List 5 to 10 questions, problems, myths
your article will solve, answer or explain
the truth about. You could poll your site visitors
or existing readers or subscribers to find out their
questions. Also, you can list the most frequently
asked questions in your field to provide answers to
in your short article.
Finally, include a short summary. Don’t leave
your readers hanging. Write only a sentence or two
to sum things up. Point out the benefits of your information.
Use the Speedway Formula to article writing and publish
faster so your prospects and clients will read them
and buy from you.
Create
Short Articles to Market Your Business Online, pII
For more insightful tips sign-up or visit the current
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