 If
it's not working change it. Change is good for business
and web site marketing!
Are you making this mistake with
your web site? Too many web site owners
look at their site as an online brochure. They use
it as little more than a place to store their office
hours, product or service list. A different way has
emerged. Now your web site can be used as an effective
marketing tool. Used in the right way, it can spear-head
many successful marketing campaigns for you in the
near future.
Did you know that many of your prospects (even locally)
will type your business name or web site
name in Google to see what you offer? Often they are
looking to see what you offer compared to your competitor.
Recently, Calif. based USC Annenberg School said from
2005 research, 78.6 Americans go online. An almost
equally large percentage 72.3 say that the search
engines provide whatever information they are looking
for.
Find out what it takes to put the right sales language,
content on your web site and bring
more targeted visitors (visitors looking for what
you have to offer.) Know the robots of the various
search engines examine web sites daily looking for
good key word food, free information, and content.
To begin to effectively use your web site
to attract leads and customers; use it to
let prospective clients know who you are. Offer valuable
content related to your expertise. Educate, inform
them, improve their lives, their bottom line to attract
them back over and over like bees to honey. Soon you
will become Top-Pick over your competition.
Here's the checklist to revise your web site for
explosive sales:
_____5. Revise brochure style home page on
your web site.
I know your bio, your achievements, your service
list are all important to you. Relax, don't get rid
of them; but do put them on your About Us or even
Contact page. Put on your home page what your visitor
came to your site looking for benefits -- answers,
solutions. Let them see benefits in the form of valuable
content that answers their concerns. Put benefits
in your headlines, bullets and even links to draw
your prospects into your site.
_____6. Post testimonials to web site from
clients and customers.
Most everyone wants to know who else has had a good
experience with your product or service. Testimonials
act as a referral and even an endorsement. The compliments
from another customer help melt away your prospect's
fears and doubts about trusting you.
_____7. Seek to educate your web site visitors
by adding valuable content to your site.
I know every one's not a teacher. But think about
it since you are a professional you have valuable
knowledge and information to offer your web visitors.
Find an easy media to educate inform and generally
help your visitors from your web site. Consider articles,
tapes, ebooks, short reports and briefs to post on
your web site.
_____8. Create a clear call to action on
each web site page.
Many website owners lose countless opportunities
to make a sale or capture a lead because they fail
to ask something of their visitors. Call your visitors
to a specific action. At the end of every page use
the power of the direct command whether it's simply
directing them to contact you for further information
or a directive to browse further into your site.
_____9. Use proven traffic building strategies
that get people to your web site.
Include free search engine traffic, writing and submitting
short articles to directories, other Web sites and
newsletters, link exchanges, an easy blog page for
your prospects and customers to interact with you
and get questions answered, and many more internet
marketing strategies.
____10. Focus your efforts in improving your
web site.
Test your improvements and track the results so
you can pin point faster what's working. Then limit
your innovations and focus your efforts. Most of the
time, changes, and improvements are good. In this
case, figure out what's working for you and stick
with it.
If you are getting traffic from article writing,
continue to write them. If you are getting consistent
sign-ups from your newsletter, improve your letter
and grow your subscriber lists. Do not drift far from
your original plan. Keep your main efforts centered
on getting better results from methods that have already
worked for you.
You have a great business. Your success and efforts
deserve to go to the next level with web site marketing.
Keep an open mind and heart to new but (proven) ideas
through internet marketing strategies. A proverbial
writer once said, "An intelligent man is open
to new ideas, in fact he looks for them." Be
willing to take the time and invest the money to improve
your Web site for better results. You'll be glad you
did especially after your sales explode. Enjoy the
journey and life is made easier.
Change
Your Web Site to Explode Your Sales, Part I
For
more insightful web site marketing tips
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