 If
it's not working change it. Change is good for business
marketing! Are you making this mistake with
your web site? Too many web site owners look at their
site as an online brochure. They use it as little
more than a place to store their office hours, product
or service list. A different way has emerged. Now
your web site can be used as an effective marketing
tool. Used in the right way, it can spear-head many
successful marketing campaigns for you in the near
future.
Did you know that many of your prospects (even locally)
will type your business name or web site name in Google
to see what you offer? Often they are looking to see
what you offer compared to your competitor. Recently,
Calif. based USC Annenberg School said from 2005 research,
78.6 Americans go online. An almost equally large
percentage 72.3 say that the search engines provide
whatever information they are looking for.
Find out what it takes to put the right sales language,
content on your site and bring more targeted visitors
(visitors looking for what you have to offer.) Know
the robots of the various search engines examine web
sites daily looking for good key word food, free information,
and content.
To begin to effectively use your web site to attract
leads and customers; use it to let prospective clients
know who you are. Offer valuable content related to
your expertise. Educate, inform them, improve their
lives, their bottom line to attract them back over
and over like bees to honey. Soon you will become
Top-Pick over your competition.
Here's the checklist to revise your web site for
explosive sales:
_____1. Prepare to succeed with a plan.
A plan will make sure your web site is headed in
the right direction. Make a short list of the top
3-4 goals for your site. Like, what kind of visitors
do you want to attract-leads, subscribers, product,
or service customers. Consider who your target market
is. How do you plan to market your web site? What
are your Web site's contacts and financial goals.
_____2. Rewrite your headlines. Make sure they lead
your prospects to your sales page.
Put headlines filled with benefits on your home
page to direct people to your sales letter. Develop
the skill of writing headlines. Provocative statements
capture our attention like a fish on a hook. They
reel a captive audience in every time.
Example Tip: here's a shocking headline a sex therapist
used 'Wives Who Don't Want Sex.' Even if his web visitors
didn't have this problem, it got the attention of
the curious.
_____3. Create a Sales Letter for each service or
product.
"Only words sell. Flashy even great looking
websites don't convince anyone to call, email you
and foremost of all buy. Only words can do that. In
your sales letter, give your web site visitors a reason
why they should buy from you.
_____4. Write compelling copy to keep your visitor
reading.
Check your copy for dud phrases. Are you using over-worked
phrases like Welcome to the official site of _____,
to find out about ME, MY Company, My Achievements
click here, or Sign-up for my FREE ezine. Use wording
that will convince your prospects to keep reading,
trust you and take action. Insert benefit loaded headlines,
bullets and even links.
You have a great business. Your success and efforts
deserve to go to the next level with web site marketing.
Keep an open mind and heart to new but (proven) ideas
through internet marketing strategies. A proverbial
writer once said, "An intelligent man is open
to new ideas, in fact he looks for them." Be
willing to take the time and invest the money to improve
your Web site for better results. You'll be glad you
did especially after your sales explode. Enjoy the
journey and life is made easier.
Change
Your Web Site to Explode Your Sales, Part II
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