 How
to Attract People to Your Business Web Site and Prosper!
Would you like to create a magnetic home page,
one that magnetizes your visitors? Webster’s
Dictionary defines magnetic as ‘powerfully attractive.’
What will make your home page interesting? Good design
plays an important part in your site’s overall
effectiveness. But it’s not the flash that will
interest your audience. It’s not the jingles
that will connect with your visitor. It’s the
benefits – the ‘what’s in it for
me’ list that create interest and even desire.
Create a home page filled with benefits and it will
pull your visitors in. What you say your product/service
can do is much more attractive than a beautiful web
page with weak copy.
Promote with benefits instead of your bio, your credentials
and even the features of your product/service. Put
them in their proper place on your site. But your
audience will most want to know the value of your
product to them.
You must answer questions like, “Will it solve
my particular problem?” “What will I gain?”
“What will I lose if I don’t use your
service?” Some universal benefits answer the
how tos: getting more passion, more energy, less fatigue,
more money, good relationships, more time, less trouble,
less stress, less drama and trauma. Here’s a
quick tutorial on magnetizing your home page:
1. Develop a list of 10-20 benefits of each product
and service. For example, a client of mine realized
her audience didn’t just want to know how to
get articles written, they wanted to know why should
they write them?
So on the home page selling her article writing ebook,
she started with a list of good reasons to write short
articles to promote: For the serious marketer this
ebook explains step by step how to promote your business,
build a gigantic Opt-In List, increase your traffic,
get qualified links, increase your page rank, grow
your affiliate base, become a recognized expert, and
collar more sales.
2. Be specific. List specific benefits. Describe
how your customer will feel after buying your product.
For example, after you buy my service of teeth whitening,
you’ll look and feel 10 years younger without
plastic surgery. Then post a picture of what your
client looks like before and after the teeth whitening
service. Let them see how happier and more confident
they look with whiter teeth. Make your page magnetic
with specific benefits.
3. Let the passion for your topic show in your marketing
copy. Which arouses your interest more? “A 9-Step
Power Plan to decimate and dominate the Consultant’s
Marketplace” or “The 9-Step Plan to Become
a Better Consultant.” “How to Convert
More Buyers Into Customers” or “How to
use the ‘FTP’ factor to pull amazing clickthrough
rates that most marketers will only dream about!”
Magnetize your web page with passion that creates
desire and sales with your audience.
4. Develop the skill of writing headlines. Provocative
titles will stir interest. Provocative statements
capture our attention like a fish on a hook. They
throw out the baited hook and reel a captive audience
in every time. The shocking statement ‘Wives
Who Don’t Want Sex’ even if they don’t
have this problem will get the attention of the curious.
Use the Command statement for an immediate effect,
‘Become an Internet Millionaire!” Even
if it’s a well worn claim, it still captures
a large share of attention. Don’t forget the
power of the simple ‘How To” information
title. It alerts your audience that the information
that follows will be simple and easy to digest. Capture
the attention of your audience with a home page filled
with magnetic headlines.
Don’t wait. If you wait you could be starting
the next year without the explosive sales and traffic
your site deserves. You have invested time and perhaps
money into making your site the best it can be. Now,
create a magnetic home page by giving your bulleted
lists, headlines, subscription forms, pop-ups and
links the power of benefits. Magnetize your home page
and prosper!
8 Tips to Magnetize Your
Business Web Site, Part II
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Web Wit Ezine: http://www.arrowproduction.com/ezine.shtm
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