 How
to Attract People to Your Business Web Site and Prosper!
Would you like to create a magnetic home page, one
that magnetizes your visitors? Webster’s Dictionary
defines magnetic as ‘powerfully attractive.’
What will make your home page interesting? Good
design plays an important part in your site’s
overall effectiveness. But it’s not the flash
that will interest your audience. It’s not the
jingles that will connect with your visitor. It’s
the benefits – the ‘what’s in it
for me’ list that create interest and even desire.
Create a home page filled with benefits and it will
pull your visitors in. What you say your product/service
can do is much more attractive than a beautiful web
page with weak copy.
Promote with benefits instead of your bio, your credentials
and even the features of your product/service. Put
them in their proper place on your site. But your
audience will most want to know the value of your
product to them.
You must answer questions like, “Will it solve
my particular problem?” “What will I gain?”
“What will I lose if I don’t use your
service?” Some universal benefits answer the
how tos: getting more passion, more energy, less fatigue,
more money, good relationships, more time, less trouble,
less stress, less drama and trauma. Here’s a
quick tutorial on magnetizing your home page:
5. Give your links the power of benefits.
We have added magnetic pulling power to our bulleted
list, headlines, and titles. It’s all good.
But there’s one more area that will give your
home page even more pulling power. I got this tip
from Allen Says’ “The War Report.”
Many unseasoned site owners create links that say
things like, “Get your FREE ebook here!”
or “Sign-up for our FREE ezine!”
When first exposed to this tip, all I could say
was, “Ouch!” I know my sites were filled
with links like that. Perhaps we thought the magic
word was FREE and people would automatically click
on it and download. The truth is ‘Free ezine”
tells our audiences nothing. Impart life to all your
links with benefits. Those left over benefits and
titles you developed earlier in this article. Review
each link and pretend you have to get every visitor
to click on it.
6. Add Testimonials. Most everyone
wants to know who else has used your service and had
a good experience. Testimonials speak up for your
product or service. They act as a referral and even
an endorsement. The compliments from another customer
help melt away your prospect’s fears and doubts
about buying from you online.
7. Add Subscription Form. You want
the ability to pull your targeted audience back to
your site again and again. For if they don’t
buy the first time (most don’t), online researchers
say they will after the fifth to seventh time of being
exposed to your sales message.
8. Add the Pop-Up. Use; don’t
abuse the pop-ups. In case, you didn’t know
there’s a new generation of pop-ups: scroll
pops, float-ins, fly-ins, spin-ins, impact pops, etc.
With the popularity of pop-up blockers, one might
wonder if the pop-up still works. It still works.
Use it in moderation and watch an increase in your
subscribers. The bottom line is summed up in an old
adage that says, “If you don’t ask, you
won’t receive.”
Don’t wait. If you wait you could be starting
the next year without the explosive sales and traffic
your site deserves. You have invested time and perhaps
money into making your site the best it can be. Now,
create a magnetic home page by giving your bulleted
lists, headlines, subscription forms, pop-ups and
links the power of benefits. Magnetize your home page
and prosper!
8
Tips to Magnetize Your Business Web Site, Part I
For more insightful tips sign-up or visit the current
Web Wit Ezine: http://www.arrowproduction.com/ezine.shtm
| 
