 How
to Attract People to Your Business Web Site and Prosper!
Would you like to create a magnetic Web Site home
page, one that magnetizes your visitors? Webster’s
Dictionary defines magnetic as ‘powerfully attractive.’
What will make your web site's home page
interesting? Good design plays an important
part in your site’s overall effectiveness. But
it’s not the flash that will interest your audience.
It’s not the jingles that will connect with
your visitor. It’s the customer benefits
– the ‘what’s in it for me’
list that create interest and even desire. Create
a home page filled with benefits and it will pull
your visitors in. What you say your product/service
can do is much more attractive than a beautiful web
page with weak copy.
Promote with benefits instead of your bio, your credentials
and even the features of your product/service. Put
them in their proper place on your site. But your
audience will most want to know the value of your
product to them.
You must answer questions like, “Will it solve
my particular problem?” “What will I gain?”
“What will I lose if I don’t use your
service?” Some universal benefits answer the
how tos: getting more passion, more energy, less fatigue,
more money, good relationships, more time, less trouble,
less stress, less drama and trauma. Here’s a
quick tutorial on magnetizing your home page:
1. Develop a list of 10-20 benefits of each
product and service posted on your web site.
For example, a client of mine realized her audience
didn’t just want to know how to get articles
written, they wanted to know why should they write
them?
So on the home page selling her article writing ebook,
she started with a list of good reasons to write short
articles to promote: For the serious marketer this
ebook explains step by step how to promote your business,
build a gigantic Opt-In List, increase your traffic,
get qualified links, increase your page rank, grow
your affiliate base, become a recognized expert, and
collar more sales.
2. List specific benefits on your web site.
List specific benefits. Describe how your customer
will feel after buying your product. For example,
after you buy my service of teeth whitening, you’ll
look and feel 10 years younger without plastic surgery.
Then post a picture of what your client looks like
before and after the teeth whitening service. Let
them see how happier and more confident they look
with whiter teeth. Make your page magnetic with specific
benefits.
3. Let the passion for your topic show in
your web site marketing copy. Which arouses
your interest more? “A 9-Step Power Plan to
decimate and dominate the Consultant’s Marketplace”
or “The 9-Step Plan to Become a Better Consultant.”
“How to Convert More Buyers Into Customers”
or “How to use the ‘FTP’ factor
to pull amazing clickthrough rates that most marketers
will only dream about!” Magnetize your web page
with passion that creates desire and sales with your
audience.
4. Develop the skill of writing headlines
to lead your web site visitors. Provocative
titles will stir interest. Provocative statements
capture our attention like a fish on a hook. They
throw out the baited hook and reel a captive audience
in every time. The shocking statement ‘Wives
Who Don’t Want Sex’ even if they don’t
have this problem will get the attention of the curious.
Use the Command statement for an immediate effect,
‘Become an Internet Millionaire!” Even
if it’s a well worn claim, it still captures
a large share of attention. Don’t forget the
power of the simple ‘How To” information
title. It alerts your audience that the information
that follows will be simple and easy to digest. Capture
the attention of your audience with a home page filled
with magnetic headlines.
Don’t wait. If you wait you could be starting
the next year without the explosive sales and traffic
your site deserves. You have invested time and perhaps
money into making your site the best it can be. Now,
create a magnetic home page by giving your bulleted
lists, headlines, subscription forms, pop-ups and
links the power of benefits. Magnetize your home page
and prosper!
8 Tips to Magnetize Your
Business Web Site, Part II
For
more insightful web site marketing tips
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