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Now your small business web site can be used as
an effective marketing tool. Used in the right way,
it can spear-head many successful marketing campaigns
for you in the near future. Are you making this
mistake with your small business web site? Too many
small business owners look at their web site as an
online brochure. They use it as little more than a
place to store their office hours and service list.
A different way has emerged. Now your small business
web site can be used as an effective marketing tool.
Used in the right way, it can spear-head many successful
marketing campaigns for you in the near future.
To begin, effectively use your web site to attract
leads and customers; use it to let prospective clients
know who you are. Offer valuable content related to
your expertise. Attract them back over and over like
bees to honey. Soon you will become Top-Pick over
your competition.
Did you know that many of your prospects (even locally)
will type your business name or web site name in Google
to see what you offer? Often they are looking to see
what you offer compared to your competitor. Recently,
Calif. based USC Annenberg School said from 2005 research,
78.6 Americans go online. An almost equally large
percentage 72.3 say that the search engines provide
whatever information they are looking for.
To make your small business Web site more effective,
go through this short checklist and tweak it for better
results. Or if you are just starting, now is the perfect
time to put your Internet marketing plan into place
to see new quarter profits.
Stay open to learn what it takes to put the right
sales language and content on your site bringing more
targeted visitors (visitors looking for what you have
to offer.) Know the robots of the various search engines
examine web sites daily looking for good key word
food, free information, and content.
Correct these small business web site mistakes and
make more profit:
Mistake 1 No sales letter(s).
Solution: Novice Internet marketers don't even know
they need a sales letter for their services and products.
They missed the foundational marketing message that
said, "Only words sell. Flashy even great looking
websites don't convince anyone to call, email you
and foremost of all buy. Only words can do that. Write
a sales letter for each service or product you offer.
Give your web site visitors a reason why they should
buy from you.
Mistake 2 No or poorly written headlines
to point the way
Solution: Put headlines filled with benefits on your
home page to direct people to your sales letter. Develop
the skill of writing headlines. Provocative titles
will stir interest. Provocative statements capture
our attention like a fish on a hook. They throw out
the baited hook and reel a captive audience in every
time. For example, here's a shocking statement one
sex therapist used 'Wives Who Don't Want Sex.' Even
if his web visitors didn't have this problem, it got
the attention of the curious. Rewrite your headlines.
Make sure they lead your prospects to your sales page.
Mistake 3 No testimonials or case studies
Add Testimonials. Most everyone wants to know who
else has used your service and had a good experience.
Testimonials speak up for your product or service.
They act as a referral and even an endorsement. The
compliments from another customer help melt away your
prospect's fears and doubts about trusting you.
Mistake 4 No compelling reason to keep reading
You may have been awarded for the most beautiful
site. Congratulations! But if your web site copy is
weak it may not translate to sales. Check your copy
for dud phrases. Are you using trite phrases like
Welcome to the official site of _____, to find out
about ME, MY Company, My Achievements click here,
or Sign-up for my FREE ezine. Use wording that will
convince your prospects to keep reading, trust you
and take action. Insert benefit loaded headlines,
bullets and even links.
Mistake 5 Not enough benefits (what in it
for me) on home page
Put your resume, bio and credentials on your About
Us page or even the Contact page. You customer wants
to know the answer to this question first. "what's
in it for me?" Don't get me wrong; put them in
their proper place on your site. But your audience
will most want to know the value of your product to
them. You must answer questions like, "Will it
solve my particular problem?" "What will
I gain?" "What will I lose if I don't use
your service?"
If you are serious about making your website a more
effective marketing tool, begin by correcting the
top five mistakes above. Even one or all of the principles
in place will help make your website one that your
visitors will contact you from, proudly refer, and
come back to over and over again. Write compelling
copy and grow your business today.
More
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